It is the first titanium mobile phone in China, endorsed by Mr. Wang Shi which is an entrepreneur and mountaineer, and customized for the Chinese wealth classes. 8848 is a newly established brand of Rongyu, from the brand naming, product and packaging design and endorsement strategy as well as advertising shooting.

8848,國內首款鈦金手機,由知名企業家王石代言。融壹為8848服務內容涵蓋品牌命名、產品及包裝設計和代言策略及廣告拍攝等。高端商務的設計,使8848成為中國財富階層的鈦金傳奇。